Target customer
Commercial sites with material energy bills and no dedicated energy manager
Climate services · King County commercial sites
SMB Energy Audit Advisory
Measurement-led energy reviews and prioritized efficiency actions for smaller commercial operators.
Synthetic demo parameter · Live sources 0/7 · Data confidence: Not calculated
DEMO MODE
All opportunity, cost, owner-surplus and payback values are synthetic example scenarios. Live market signals are 0/7 and data confidence is not calculated. Do not use these outputs as an earnings promise or investment decision.
Opportunity index78/100Synthetic demo parameter
Profile fitNot calculatedPersonalized fit is hidden until you submit a profile.
Risk level41/100Synthetic demo parameter
Data confidenceNot calculated
LOCAL MARKET EVIDENCE
Live signals are intentionally blank
Local demandNot calculatedLive sources 0/7
Search growthNot calculatedLive sources 0/7
Trend durationNot calculatedLive sources 0/7
Purchase intentNot calculatedLive sources 0/7
User pain pointsNot calculatedLive sources 0/7
Supply growthNot calculatedLive sources 0/7
Price movementNot calculatedLive sources 0/7
Engagement qualityNot calculatedLive sources 0/7
CUSTOMER, GEOGRAPHY & COMPETITION
Analysis geography
King County commercial sites
On-site delivery and utility context make county-level commercial coverage a practical pilot boundary.
Coverage level: countyCompetition model
Competition index 39/100 is a synthetic parameter, not a measured merchant count.
Synthetic demo parameterSTARTUP COST RANGE
$9,000–$11,000
Example scenario — not an earnings claimThe range reflects synthetic uncertainty; the internal midpoint is used only to keep the example cash-flow schedule reproducible.
ItemApproximate amountNecessityEvidence
Equipment and toolsApproximately $3,600Required to deliver the core serviceSynthetic demo parameter
Source: Synthetic supplier-quote placeholder; verification required
Source date: 2026-08-06
Sample size: Not calculated
Coverage: Seattle pilot · synthetic
Registration, insurance and setupApproximately $1,800Required before public launchSynthetic demo parameter
Source: Synthetic supplier-quote placeholder; verification required
Source date: 2026-08-06
Sample size: Not calculated
Coverage: Seattle pilot · synthetic
Launch marketing and salesApproximately $1,400Optional until demand is validatedSynthetic demo parameter
Source: Synthetic supplier-quote placeholder; verification required
Source date: 2026-08-06
Sample size: Not calculated
Coverage: Seattle pilot · synthetic
Software, training and systemsApproximately $1,200Required where the operating workflow depends on itSynthetic demo parameter
Source: Synthetic supplier-quote placeholder; verification required
Source date: 2026-08-06
Sample size: Not calculated
Coverage: Seattle pilot · synthetic
Opening working-capital bufferApproximately $2,000Recommended stress-scenario reserveSynthetic demo parameter
Source: Synthetic supplier-quote placeholder; verification required
Source date: 2026-08-06
Sample size: Not calculated
Coverage: Seattle pilot · synthetic
SEPARATED MONTHLY ECONOMICS
Fixed operating cost$1,350Synthetic demo parameter
Owner target compensation$3,000Synthetic demo parameter
Unit revenue · monthly audits$2,826.00Synthetic demo parameter
Unit variable cost · monthly audits$446.00Synthetic demo parameter
Modeled monthly new customers1Synthetic demo parameter
Acquisition cost per new customer$283.00Synthetic demo parameter
Acquisition spend$283Synthetic demo parameter
Tax reserve$859Synthetic demo parameter
Depreciation$117Synthetic demo parameter
Working-capital change$0Synthetic demo parameter
Break-even activity2 monthly auditsSynthetic demo parameter
Show formulas, assumptions and basis
Revenue = units × unit revenue. Variable cost = units × unit variable cost. Acquisition spend = modeled monthly new customers × acquisition cost per new customer.
Depreciation = startup cost × 42% depreciable share ÷ 36 months. It reduces modeled owner surplus and is added back to operating cash flow. Working-capital change = incremental variable cost × 3%.
Operating cash flow = modeled owner surplus + depreciation − working-capital change. The 18% tax reserve applies only when pre-tax surplus is positive.
Current assumption basis: Synthetic professional-service default reflecting lower equipment intensity and limited working capital. No software invoice, labor benchmark or accounting policy is connected.
Synthetic demo parameterTHREE EXAMPLE SCENARIOS
Stress
- Activity
- 2
- Revenue
- $5,652
- Variable cost
- $892
- Modeled owner surplus
- $112
- Operating cash flow
- $229
Base
- Activity
- 4
- Revenue
- $11,304
- Variable cost
- $1,784
- Modeled owner surplus
- $3,911
- Operating cash flow
- $4,028
Upside
- Activity
- 5
- Revenue
- $14,130
- Variable cost
- $2,230
- Modeled owner surplus
- $5,782
- Operating cash flow
- $5,899
Current stress-scenario model loss$20,532Lowest cumulative cash position during the first six modeled months; not a worst-case guarantee.
MONTH-BY-MONTH PAYBACK
9 months
The table shows every month through 12; payback is searched through month 60.
| Month | Revenue | Total cash cost | Operating cash flow | Cumulative cash flow |
|---|---|---|---|---|
| 1 | $2,826 | $4,871 | -$2,045 | -$12,045 |
| 2 | $2,826 | $4,892 | -$2,066 | -$14,111 |
| 3 | $5,652 | $5,419 | $233 | -$13,878 |
| 4 | $5,652 | $5,438 | $214 | -$13,664 |
| 5 | $8,478 | $6,354 | $2,124 | -$11,540 |
| 6 | $8,478 | $6,364 | $2,114 | -$9,426 |
| 7 | $11,304 | $7,268 | $4,036 | -$5,390 |
| 8 | $11,304 | $7,280 | $4,024 | -$1,366 |
| 9 | $11,304 | $7,276 | $4,028 | $2,662 |
| 10 | $11,304 | $7,276 | $4,028 | $6,690 |
| 11 | $11,304 | $7,276 | $4,028 | $10,718 |
| 12 | $11,304 | $7,276 | $4,028 | $14,746 |
Licenses and operating requirements
- Washington State business registration
- Role-specific insurance and certifications
- Documented safety and data-handling procedures
Primary failure factors
- Certification, insurance or access requirements are underestimated
- Utilization stays below the modeled break-even level
- Downtime and rework are not priced into contracts
CATEGORY-SPECIFIC ACTION PLAN
Interview ten decision-makers and audit their current workflow, budget owner, approval cycle and measurable switching trigger.
Sell one fixed-scope paid pilot with explicit review limits, data handling, acceptance criteria and change-request pricing.
Convert only validated work into a repeatable package or retainer after measuring sales cycle, revision load and delivery margin.